Ostomy Care Innovation Opportunities

NIRI is at the forefront of innovation within the Ostomy Care sector, having helped global innovation-leading organisations transition their ideas into profitable products. By providing the industry with global-leading product development and market and technology insights, we are dedicated to understanding the needs of ostomy patients and developing cutting-edge materials that enhance comfort, mobility, discretion, and performance across the ostomy care industry.

Key Factors Driving Demand for Ostomy Care Products

As of 2023, the global ostomy care market is valued at USD 3.24 billion and is projected to continue its upward trend to USD 4.53 billion by 2031, growing at a CAGR of 3.80%. This growth and the increased need for ostomy care is influenced by several key factors.

Key Drivers of Market Growth

Rising Prevalence of Inflammatory Bowel Diseases (IBD)

Conditions like Crohn’s disease and ulcerative colitis are on the rise globally, contributing significantly to the need for ostomy procedures and subsequent care

Aging Population

As the global population ages, the prevalence of conditions that may require ostomy surgery, such as colorectal cancer, diverticulitis, and other gastrointestinal diseases, increases

Advancements in Surgical Techniques

Improvements in surgical methods and post-operative care have led to higher survival rates and better outcomes for patients requiring ostomy surgery, thus increasing the number of individuals living with an ostomy

Increased Awareness and Diagnosis

Greater awareness and improved diagnostic techniques for gastrointestinal diseases have led to earlier and more frequent diagnoses, resulting in a higher number of ostomy surgeries

Healthcare Accessibility

Improved access to healthcare services worldwide has enabled more individuals to undergo necessary surgeries, including ostomies, contributing to the growing demand for ostomy care products

Technological Advancements in Ostomy Care Products

Innovations in ostomy products, aimed at enhancing comfort, discretion, and ease of use, encourage adoption and ongoing use, thus driving market growth

Social Acceptance and Support

The growing social acceptance of individuals living with an ostomy and increased support from communities and healthcare providers foster a conducive environment for the adoption of ostomy care solutions

Rising Healthcare Expenditure

Increased healthcare spending, particularly in developing countries, is making advanced ostomy care products and services more accessible to a broader population

These factors combined contribute to a growing demand for comprehensive and advanced ostomy care solutions worldwide, highlighting the importance of continued innovation and support. NIRI remains committed to developing new materials and products that address current and future needs within the ostomy care sector.

Dr. Matthew Tipper, CEO

Transforming the Ostomy Care Market with NIRI

NIRI is a global leader in developing sustainable materials, fibres, fabrics and products and has significant experience developing products within the ostomy care sector, and the wider medical devices and products market. With an advanced insight into the sector and application, NIRI has defined key areas for development and improvement:


Compact and Discreet Designs

NIRI has designed compact and discreet products, which are less noticeable under clothing and allow for greater freedom and confidence.


Filter Technology and Improved Odour Control

NIRI has developed pouches equipped with advanced filters and odour-control technologies that enhance comfort and provide discretion for the user.



Removing weight from a product can provide various benefits, such as lower raw material costs, reduced shipping and warehouse expenses, and less waste. NIRI has also helped organisations replace their multi-layer products with innovative single-layer designs that offer advanced functionality at a lower cost.


Infection Prevention

We understand the importance of providing antibacterial protection in ostomy care and are equipped to help you develop products that prioritise patient safety and comfort. Our expertise in integrating advanced antibacterial technologies can be utilised to address infection risks, support skin health, and control odours, enhancing user confidence. Whether you are looking to integrate new additives and chemical treatments that provide antibacterial properties or design the product to prevent or reduce bacterial growth, we can help.


Skin-Friendly Adhesives

Modern ostomy pouching systems incorporate advanced adhesives that are both effective and gentle on the skin, helping to reduce the risk of leaks and discomfort.



Mouldable flanges improve the customisation of ostomy pouches by allowing the baseplate to be shaped to the contours of the stoma, providing a secure fit and reducing leakage.


Human-centred design

For example, hydrocolloid-based materials have improved the seal between the skin and the pouch, reducing the risk of skin irritation and enhancing overall wear time.

A partner of choice for the future


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