MARKET & APPLICATION DEVELOPMENT
Insight and Strategic Advisory Services Designed for Business Growth
The team at NIRI deeply understands the fibre, nonwoven and advanced material industries, and we are committed to helping organisations make informed decisions about market, application and development, diversification, and capital equipment investment
MARKET INSIGHTS
Make informed decisions and reduce the risk of failure
We work closely with our customers to understand their unique business challenges and goals. Using our unique technical and market expertise, advanced data and information analytics, and extensive industry network, we develop bespoke market insights reports and provide strategic advice to help them stay ahead of the competition and succeed in the marketplace
GLOBAL REACH WITH EXPERT TECHNICAL INSIGHT
What sets us apart?
Many market research companies are distributed globally; however, what sets us apart is our in-depth technical expertise combined with the latest market research practices
Leading Technical and Commercial Expertise
AI & Advanced
Data Analytics
Unique Current & Emerging Technology Insights
Extensive Industry
Access
Our market insights reports are bespoke and can be tailored to any supplier within the global value chain. Our reports equip each sector with the knowledge to make data-driven decisions that foster growth and innovation. Sectors we support include:
Raw Material & Component Suppliers
NIRI provides these suppliers with tailored reports that assess current market trends and forecast future demands. By analysing technical specifications and innovation in materials, NIRI helps suppliers align their production strategies with the evolving needs of manufacturers and brands, ensuring they stay competitive. We also support clients with identifying and evaluating new market opportunities for application development.
Roll Goods & Equipment Manufacturers
For manufacturers of roll goods and equipment, NIRI’s reports offer critical analysis of production efficiencies, emerging technologies, and market opportunities. This intelligence enables manufacturers to optimise their processes and invest in equipment that meets the shifting preferences of the market
Convertors
NIRI aids convertors in navigating the complex landscape of material transformation and product customisation. With specialised insights into consumer behaviour and technological advancements, convertors can receive guidance on which materials and designs are gaining traction, allowing for strategic planning and innovation in their offerings.
Brands
Brands benefit from NIRI’s expertise by receiving market intelligence that uncovers consumer trends, competitive analysis, and branding opportunities. These insights empower brands to make informed decisions on product development, marketing strategies, and customer engagement, helping them to differentiate in the marketplace and develop their next-generation products.
Start-ups
For start-up businesses, NIRI’s reports are a valuable resource for understanding the market they are entering. By providing detailed analyses of industry benchmarks, potential growth areas, and competitive landscapes, NIRI helps start-ups position themselves effectively and identify paths to innovation and disruption
Governments & NGOs
NIRI supports governments and NGOs by delivering comprehensive reports that inform policy-making and strategic initiatives. These reports include socioeconomic analyses, regulatory impact assessments, and sustainability trends, enabling these organisations to align their programs with the market realities and public interests
CEO, $21 Billion Organisation
“Over the past decade, NIRI has been instrumental in guiding our leadership towards insightful market and investment choices, significantly boosting our market presence and competitive edge”
APPLICATION DEVELOPMENT
Unlock your business’ potential
Our unique overview, market insights and unparalleled access to the industry allow us to uncover hidden opportunities that others miss, paving the way for swift and substantial business expansion. Suppliers of raw materials, components, and roll goods consistently choose our service to discover innovative uses for their products, turning untapped potential into profitable ventures
IDENTIFY OPPORTUNITIES TO EXPLOIT YOUR PRODUCT
How do we unlock this potential business?
Understand
NIRI’s consultants use in-house know-how and industry expertise to critically review your company’s products, technologies, capabilities, limitations, and competitors
Evaluate
Using our unique overview, market insights and unparalleled access to the industry, we then identify and evaluate opportunities with the potential for rapid penetration and a quick return on investment. We can also assess the patent and technology landscapes and perform competitor evaluations to support this
Deliver
NIRI then provides a prioritised list of recommended opportunities, including relevant technical and commercial information and justifications to aid decision-making
WIN NEW BUSINESS
With enticing value propositions and demonstrator samples
After pinpointing the most promising opportunities, we craft prototype samples you can confidently present to your clients. These samples come with comprehensive performance evaluations and cost-effectiveness analyses, showcasing your products’ advantages and superior value proposition